Strategies to Decrease the Cost of College #1 – The Most Expensive College?

What is the most expensive college? The one you don’t graduation from.


It is sort of a trick question and the answer commonly elicits a chuckle from a crowd. Yet, when I ask this follow up question – “How many of you know an individual who did not graduate from the first institution they attended?” – without fail 1/2 to 3/4 of the hands shoot up. Most of us do.

Nearly 1 in 2 students do not graduate from the 1st school they attend. Maybe you know “Passive Aggressive Pete”:

“Pete” was a young man whom I invited into my office at the University of St. Thomas. Pete a stellar high school student, was failing most of his courses. “Surely, there are resources UST can provide to assist”, I asked. Pete looked at me and candidly replied, “Nope. I’m pissing my old man’s money away”. Pete eventually revealed he didn’t want to be at St. Thomas – but didn’t have a choice – everyone in the extended family had attended UST…

UST is a fine institution. But in Pete’s case did not fit. This was his passive-aggressive way of making his point. In today’s dollars, this is an awful lot of $$ to flush away. 

Maybe you know an “Annika”? 

Class valedictorian. Had many many colleges recruiting her, yet her parents refused to take her to visit any of them, albeit one option – The University of Minnesota – because it was close and “cheaper” than most. But, Annika didn’t want to go to school in MN – the U. was not a good match – she did not want an extension of high school and yearned to experience a diversity of thought, culture, etc. She certainly didn’t want to attend a school with 35,000+ other undergraduates. Annika managed for a couple of years, before dropping out. She is now working as a barista at a Starbucks.

As it turns out, the U of M wasn’t cheaper after all.

You likely know someone who chose their college by following friends (or worse yet a boyfriend/girlfriend) or because they liked their sports teams or listened to crazy Uncle Bob who claimed, “XYZ University was great for me, it will be for you too” or relied only on “reputation” or waited until the last minute and “fell into a college” or etc., etc.

Unhappily, thousands of Pete’s and Annika’s begin college every year. Students who end up at the wrong school for all the wrong reasons – often leaving sometime during freshman or sophomore year. Annually hundreds of millions of dollars are lost on sunk costs you never get back (room/board/tuition/fees/travel/etc.), lost wages, credits which don’t transfer lengthening the time to degree completion, additional loan debt, and so forth and so on.

Contrast them with “Danielle” the Designer. 

Egad, Danielle’s dream school is ranked 191st by a national college ranking service! Her dad, the practical sort, wants her to major in chemistry because it is a “promising” career field and of course he has a colleague whose daughter has a fashion design degree and is managing a GAP store at the Mall of America. Mom wants “her baby girl” to go to school close to home.

What would you do?

Fortunately, Danielle never wavered. Cooler heads prevailed. Ignoring “rankings”, Danielle enrolled at her dream school. She recently completed her junior year and is on track to graduate in four years. This “so-called” 191st ranked program?

The Fashion School at Kent State University. Industry insiders (those who really matter and do the hiring), consistently rank it as one of the top five in the country. According to one industry professional, “…with study abroad programs in NYC, Paris, & Milan; a large endowment for scholarships, a fashion-focused MBA program, a high profile within the fashion industry…this school is one of the top American fashion schools and keeps getting better…” It is/was a good fit for Danielle.

“The one you don’t graduate from!” So simple, yet so true – the #1 college cost-saving strategy really is finding a “Good Match” school.

In fact, life happens, but research shows a strong correlation between enrolling at a “good match” school and retention and graduation from said school.

College is expensive enough. Follow Danielle’s lead. Chose the “right” college in the first place and it will save you thousands of dollars.